October 09th, 2013

Images courtesy of Jacquin Botha

Fashion week always amazes me. Even thought this is the ninth show I've participated in as SIES!isabelle, with the South African Fashion Week (SAFW) each event is still so different. This season I decided to do an installation rather than I runway collection. In hind sight I don't think I was quite aware of what I was letting myself in for... Creating a whole environment and clothing, that needs to withstand up close scrutiny; eeeeek! panic! To have that amount of freedom -- "Here is your 150 square meter space... PLAY!" -- is scary. But all said and done... I think we pulled it off.

Images courtesy of Ivan Naudee

...so who are "we"?

Scarlet is a design house focusing on unique, contemporary jewelry. 

Sisters, Talia and Alexia, drew inspiration from fairy tales and enchanted forests to add a magical element to the show. Their style is both clean and minimal, but also has the most beautiful, intricate detail. 

Designing a collection on my own is quite an isolated task, but collaborating with such enthusiastic creatives was an amazing experience. Their jewelry complements my clothing beautifully.

Thank you, absolotely love your work xx

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RedOker was born though the vision of using our God given talents, skills and life experience to make a positive difference in those around us.
"We are nation builders, designers and creators of authentic handcrafted products. Our products are proudly made by skilled and committed craftsman in awesome South Africa. Our desire is that every owner of a RedOker product will form a special sentimental and emotional bond with their product that will last a lifetime."

Dankie Casper, Maretha & Lucas; the floating bags made our forest fantastical. You add such a positive energy, its a pleasure to have you work with you.

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At Peter’s hair studio we provide our clients with the latest in hair design, care and maintenance. Choose from our world leading professional brands. We care about how you look and feel. We strive to ensure that each client departs looking beautiful and feeling extraordinarily cared for. Rodney and Nikky at Peter’s studio have been passionately involved in the hair industry for over 23 years and are dedicated to providing superior customized care and updated product knowledge.

Visiting Rodney and Nikky is always the most fabulous experience.. so much more than just "getting your hair done". I always leave feeling my best. I'm so happy that we finally got to work together on a fashion week event. The girls looked amazing, each individually styled to suit her look inside my story. It is so wonderful to work with hair stylist that understand me so intuitively. Thank you <3

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TALK SHOP is a unique Public Relations consultancy specialising in representing creative individuals and businesses in the fashion and design industries in South Africa. We aim to represent South African designers and other creative professionals in order to increase their visibility in the media and to showcase their talent and product to their target consumers. Through extensive experience in the local fashion industry, TALK SHOP has the ability to assist these businesses to  increase their brand recognition and further establish their names in the fashion and design industry. The long-term strategies and personalised efforts at TALK SHOP aim to result in consistent positive media coverage and in turn allow for business growth.

TalkShop has transformed PR from a luxury into a necessity. Dankie Hannah & Suzanne, without you I wouldn't have had anybody at my show! It is such a pleasure to work with you. And Savannah...you are just the best <3 you took my crazy dream and helped make it real, giving me guidance and encouragement. Thank you.

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And lastly, but in no way least, to the most amazingestest, bestest helpers EVER!  Thank you for "foliage thievery", for spray painting shoes, for knitting the most amazing pieces for me to play with, for jumping in exactly when I needed you most, for constructing weeping willow lights, for making notebooks, for baby sitting, for being Rodney's assistants, for climbing on ladders, for running around, for loading and unloading, for taking responsibility, for fetching coffee, for being enthusiastic and, most importantly, thank you for keeping me sort of sane :)
Louis, Christel, Lorelei, Adiel, Betty and the most fantastic interns Kuschke and Tenisha